Privacy Policy

This Privacy Policy describes how your personal information is collected, used,

and shared when you visit or make a purchase from (your brand).com

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your

device, including information about your web browser, IP address, time zone, and

some of the cookies that are installed on your device. Additionally, as you browse

the Site, we collect information about the individual web pages or products that

you view, what websites or search terms referred you to the Site, and information

about how you interact with the Site. We refer to this automatically-collected

information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often

include an anonymous unique identifier. For more information about cookies, and

how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP

address, browser type, Internet service provider, referring/exit pages, and

date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record

information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through

the Site, we collect certain information from you, including your name, billing

address, shipping address, payment information (including credit card numbers,

and a few other simple personal information to help us with your order), email

address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking

both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed

through the Site (including processing your payment information, arranging for

shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with

information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk

and fraud (in particular, your IP address), and more generally to improve and

optimize our Site (for example, by generating analytics about how our customers

browse and interact with the Site, and to access the success of our marketing

and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your

Personal Information, as described above. For example, we use Shopify to power

our online store--you can read more about how Shopify uses your Personal

Information here: https://www.shopify.com/legal/privacy. We also use Google

Analytics to help us understand how our customers use the Site -- you can read

more about how Google uses your Personal Information here:

https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google

Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable

laws and regulations, to respond to a subpoena, search warrant or other lawful

request for information we receive, or to otherwise protect our rights. (edited)

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with

targeted advertisements or marketing communications we believe may be of

interest to you. For more information about how targeted advertising works, you

can visit the Network Advertising Initiative’s (“NAI”) educational page at

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-

work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing:

https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ad

Additionally, you can opt out of some of these services by visiting the Digital

Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when

we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information

we hold about you and to ask that your personal information be corrected,

updated, or deleted. If you would like to exercise this right, please contact us

through the contact information below.

Additionally, if you are a European resident, we note that we are processing your

information in order to fulfill contracts we might have with you (for example if you

make an order through the Site), or otherwise to pursue our legitimate business

interests listed above. Additionally, please note that your information will be

transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order

Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for

example, changes to our practices or for other operational, legal or regulatory

reasons.

MINORS

The Site is intended for all ages, we strongly advise a guardian or adult to be

there if a younger minor is on our site to prevent unwanted purchases etc.

For more information about our privacy practices, if you have questions, or if you

would like to make a complaint, please contact us by email at

support@fashionauthor.com

Fashion Author

[Re: Privacy Compliance Officer]